The Art of the Suit

Welcome to the Art of the Suit a show filled with ideas, insights and interviews to help you build your commercial and personal brand. Compiled and presented by Dawn Klatzko, a “recovering” adwoman (yes, you guessed it, I was a Suit rather than a Creative), Business & Executive Coach, Master Trainer for Mind Dynamix, author and the proud owner of a very inquisitive brain. The first series of episodes cover extracts from my book, The Art of the Suit, that you can use to help your business survive and thrive in these challenging times. This will be followed by a series extracted from Anatomy of a Personal Brand - a process to not only develop your Personal Brand but also learn a technique to help you rewind, repackage and reinvent to remain resilient and relevant. Subscribe to ensure you don’t miss out on practical knowledge you can use.

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The Art of the Suit

Episode 012 Eusebius McKaiser A Personal Brand interview

August 04, 2021 • Dawn Klatzko & Eusebius McKaiser • Episode 12

Following on from the introduction to the meaning and use of a Personal Brand, in episode 11, I accept that while most people can grasp the concept of brand building for conventional brands, they will find it difficult to interpret this ability when it comes to building your personal brand.

To help remove the mystery, and encourage you to develop your own, I will be interviewing a number of people who I believe have fabulous and powerful personal brands. I will be asking them the how, when and why of how their brands have evolved. The aim is for you to gain insight, ideas and the motivation for yourself.

In this first such example I interview Eusebius McKaiser. Political analyst, author, broadcaster.

Eusebius has studied law and philosophy and has lectured in various areas of philosophy in England and South Africa.

He is the author of three best-selling books, the most recent being Run, Racist, Run. His essays have appeared in many local and international media several of which have featured a regular column. He has also appeared as an analyst on many platforms including CNN, BBC and others. Eusebius hosted radio and television shows for many years and recently launched his own podcast "In the ring with Eusebius McKaiser".

Listen in to get to find out how this incredibly strong and meaningful Personal Brand has evolved.